What is a method of getting to know your customers called?

The method of getting to know your customers is best described as customer profiling. This process involves understanding the characteristics, preferences, and behaviors of your customers to tailor products, services, and marketing strategies to better suit their needs. By creating detailed profiles, businesses can identify demographic information, purchasing behavior, and customer interests, allowing them to engage more effectively with their audience.

While gathering feedback, surveying target audiences, and conducting market research are also valid practices for understanding customers, they serve distinct purposes. Feedback gathering focuses on obtaining responses to improve products and services. Target audience surveying collects specific information from a group of potential customers regarding their preferences and behaviors. Market research encompasses a broader approach, encompassing various methods to analyze market conditions and consumer behavior. However, customer profiling specifically targets the aggregation of data to create a comprehensive picture of who the customers are, making it the most fitting answer.